The ONLY national non-profit organization for professional pet sitters.

10 Marketing Initiatives for Pet Sitters in 2015


10 Marketing Initiatives for Pet Sitters in 2015

In 2015, the fastest growing pet sitters will be those who creatively market their services offline and online. Countless pet sitting entrepreneurs often struggle to manage their marketing strategy, or often neglect it all together.
You don’t have to be an expert marketer to run a successful campaign. Here are some great ideas to expand your business opportunities in the New Year: 
 
1. Volunteer at an animal shelter. Make a difference by helping stricken animals at an animal shelter. Make new connections and learn new pet sitting techniques with other professionals. Add content to your website by writing a blog post about your experiences. Most importantly, you’ll be doing your part to find these unfortunate animals new homes.

2. Target local pet sitting influencers online and network with them. Search LinkedIn for pet sitters in your area and start a conversation! On Twitter, go to Followerwonk and search terms such as “pet sitters [your city name]” in Twitter bios. By networking, you can learn valuable lessons from experienced sitters and with the right connections, you may be the first person they refer to when their schedule’s full — and vice versa.

3. Reward clients who make referrals. New contracts should be rewarded. Create a program and promote it to your existing clients and pet owners in the area. Reward referrals by purchasing a NAPPS gift membership! NAPPS pet sitter members are able to “gift” memberships to clients, friends, and family for only $10.00 a year.

4. Add a blog to your website. Throughout 2014, you thought about adding one to your website, but never went through with it. In 2015, showcase your expertise in walking, training, grooming, bathing, emergency animal care, and any other service you offer with your own blog. Make use of Pinterest and social media and possibly even post your own video tutorials.

5. Promote your services with signage on your daily driver. Car advertising can generate between 30,000 and 70,000 impressions daily. Design and print your business’s logo with contact information on a car decal to promote your services.
       
6. Post ads on Craigslist daily. Don’t neglect one of the most dependable job posting forums on the web. With millions of local visits every day, this free posting site can attract same day leads, fast. 

7. Claim your business listings online. Don’t let others beat you to the punch. Create pages on sites such as Google Places, Yelp, and Foursquare to monitor reviews and follow-up with unhappy customers. Any legitimate local business directories like YP.com and Local.com can also help. Ask satisfied clients to give reviews on these pages to build credibility.

8. Post flyers at the local veterinary clinic. Sometimes, an ill dog or cat could use the expert care of a pet sitter. Write marketing text relevant to stressed owners of sick pets on your business flyer. Save money and paper by adding tear away contact info to your flyer. Also, make sure the NAPPS logo visible is on all your marketing materials. You can find a downloadable logo file via the Members Only Section of the NAPPS website.

9. Mail former clients exclusive special offers. You have all your old clients’ address info, right? Mail a postcard that contains an exclusive offer and win back their business. Make your postcards stand out from their other inbound mail with popping visuals and a warm message about your last conversation.

10. Take your business to the next level and join NAPPS today. With perks like exclusive rates on bonding and liability insurance and a wealth of resources available at Petsitters.org, joining the National Association of Professional Pet Sitters will be more profitable for your business than ever in 2015. Sign up for our free 10 day trial and sample our business forms, curriculum, magazines, and so much more! For more information about this limited time trial offer, visit here.

Marketing doesn’t require a large budget or a whole department to let people know you’re the area’s best pet sitter. Be an opportunist and take advantage of every conversation you have — and every person you meet. With the right plan and determination to grow, you can make the most of your pet sitting business today!


 
 
Katherine Halek is the lead advertising and print strategy advisor at Signazon, a leading online printer that provides marketing collateral for thousands of pet care businesses around the United States. Katherine enjoys writing about entrepreneur pet sitters, small pet care businesses, and the ins and outs of advertising. Connect with her on Twitter and Google+